Boring2Brave: The 'bravery-as-a-strategy' mindset that's transforming B2B marketing - Paperback
by Mark Choueke (Author)
Part manifesto, part case-study directory, part 'how-to' guide: the gutsy little handbook for B2B marketers looking to '10X' their impact
A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena.
He's been the 'media', the 'agency' and the 'brand'; has operated within large corporates and startups alike and has raised investment to found and run a successful business.
Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph. Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world's greatest brands.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.