Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice - Paperback
by Ina Goller (Author), John Bessant (Author)
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.
The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.
This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.
Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.
Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development and founded Skillsgarden AG. She is currently working as Professor of Innovation at the Bern University of Applied Sciences. Her research focus is on competence development, especially in the area of team skills (e.g. Psychological Safety).
John Bessant is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.