Crossover Creativity: Real-Life Stories about Where Creativity Comes from - Paperback
by Dave Trott (Author)
Ideas don't come from nothing.
They come from what is already inside people's brains. And so it's not true to say that people have ideas. In fact, ideas have people. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from--as a guide for those who have to generate ideas in advertising, business, or the wider world.Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
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