Design Thinking for Strategic Innovation - Hardcover

Design Thinking for Strategic Innovation - Hardcover

$37.00
Sale price  $37.00 Regular price 
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Design Thinking for Strategic Innovation - Hardcover

Design Thinking for Strategic Innovation - Hardcover

$37.00
Sale price  $37.00 Regular price 

by Idris Mootee (Author)

Author Biography

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.

Number of Pages: 224
Dimensions: 0.68 x 8.4 x 8.12 IN
Publication Date: August 12, 2013

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