How Business Storytelling Works: Increase Your Influence and Impact - Paperback
by Sandeep Das (Author)
Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world.
Sandeep Das is a business storyteller and Global Foresight Lead (Emerging
Countries) for Mars Wrigley.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.