Hype Yourself: A no-nonsense PR toolkit for small businesses - Paperback
by Lucy Werner (Author)
A toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.
Hype Yourself is an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. It includes expert tips from journalists and industry specialists and is supported by a stack of online resources. This guide will show you that anyone can learn to be a great publicist and will see direct results in their business.
Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
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