Influencia Y Persuasión. Serie Inteligencia Emocional HBR (Influence and Persuasion Spanish Edition) - Paperback
by Harvard Business Review (Author), Genís Monrabà Bueno (Translator)
Para cambiar la mente es importante transformar los corazones. Las ltimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como l der. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, as como peque as t cticas para persuadir a los dem s.
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.