Mastering Product Innovation: The Ultimate Guide for Successful Design - Hardcover
by Walter B. Herbst (Author), Frank Bonifilia Ceo the Edison Awards (Foreword by)
The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert "hopes and dreams" to a formulation for commercial success.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.