Merchants of Style: Art and Fashion After Warhol - Hardcover
by Natasha Degen (Author)
Looking at Andy Warhol's legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style.
Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions--both public and commercial--that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this moment: Andy Warhol. Beginning with an overview of art and fashion's deeply entwined histories, and then picking up where Warhol left off, Merchants of Style tells the story of art's emboldened forays into commerce and fashion's growing embrace of art. As the two industries draw closer together than ever before, this book addresses urgent questions about what this union means and what the future holds.Natasha Degen is professor and chair of art market studies at the Fashion Institute of Technology. She is the editor of The Market and has written for publications including the Financial Times, New York Times, Los Angeles Times, New Yorker, Artforum, and Frieze.
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