{"product_id":"moo-lah-gy-uncovering-the-secret-cash-cow-hidden-in-your-brand-paperback","title":"Moo-Lah-Gy: Uncovering the Secret Cash Cow Hidden in Your Brand - Paperback","description":"\u003cp\u003eby \u003cb\u003eKelly Lucente\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat is \"brand\" and why should anyone care? \u003cbr\u003e\u003cbr\u003eThe idea of branding began as a simple solution for a person to know their cattle from the neighbor's. Today it's about evoking an emotion so strong that a customer wants to buy from you versus anyone else in your space. This book helps distill down the pieces necessary to create that one-of-a-kind, gotta-have-it brand.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52141548830951,"sku":"9780692593622","price":35.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/8329\/8279\/files\/0bb398b8b1c7496c2ed0c6f33f623215.webp?v=1780316691","url":"https:\/\/skinnonsmooth.myshopify.com\/products\/moo-lah-gy-uncovering-the-secret-cash-cow-hidden-in-your-brand-paperback","provider":"SkinnOnSmooth","version":"1.0","type":"link"}