Ogilvy on Advertising - Paperback

Ogilvy on Advertising - Paperback

$30.00
$30.00
Skip to product information
Ogilvy on Advertising - Paperback
  • Ogilvy on Advertising - Paperback
Ogilvy on Advertising - Paperback

Ogilvy on Advertising - Paperback

$30.00
$30.00

by David Ogilvy (Author)

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

Front Jacket

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

Author Biography

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Number of Pages: 224
Dimensions: 0.58 x 9.7 x 7.4 IN
Illustrated: Yes
Publication Date: March 12, 1985

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.