Search Engine Optimization All-In-One for Dummies - Paperback

by Bruce Clay (Author), Kristopher B. Jones (Author)

Get search engines to rank your site as the No. 1 result with help from this comprehensive resource

What's the best hiding place in the world? The second page of Google's search results!

If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.

You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to:

• Optimize your webpage with responsive design that makes it irresistible to Google
• Create a keyword strategy that keeps interested and engaged visitors flowing to your website
• Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page

Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

Back Jacket

Grab the #1 spot on Google^(R) for your site!

Customers want to find you--and they're not looking in the phone book! In today's fast-paced world, it's more important than ever to stand out from the competition. With help from this handy, comprehensive guide, you'll learn what people are searching for ("nail salon" or "nail parlor"?), and how to tweak your site and update your socials to optimize your searchability. Don't get buried in the information avalanche. Come out on top with Search Engine Optimization All-in-One For Dummies.

9 Books Inside...

• How Search Engines Work
• Keyword Strategy
• Competitive Positioning
• SEO Web Design
• Creating Content
• Linking
• Optimizing the Foundations
• Analyzing Results
• International SEO

Author Biography

Bruce Clay is considered by many to be the father of search engine optimization, or SEO. He has over 25 years' experience coaching companies to improve their online presence and search results and increase their audience.

Kristopher B. Jones is the founder and former CEO of digital marketing agency and affiliate network Pepperjam, which he sold to eBay in 2009. He most recently founded three-time SEO agency of the year finalist LSEO.com and DIY Software company DoItYourselfSEO.com.