Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . in Just a Few Hours - Hardcover
by David Hutchens (Author)
Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.
A leader's role is to create engagement and belief so that people will act. And there's no more powerful way to grab attention, be remembered, and engage action than by telling stories--about who you are, what you do, and why you do it. Today, "storytelling" is a hot topic in organizations... but most leaders still struggle to act upon it. How do we find and tell our stories quickly, in an environment of urgency where we can hardly pause to catch our breath? For more than a decade Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused . . . and also a lot of fun. In Story Dash, Hutchens shares a repeatable process to find, develop, and deploy your "narrative assets"--that is, your urgent core stories that hold value. Even better, he will help you do it FAST; often in less than a day. Story Dash will help you to:David Hutchens has been exploring the intersection of narrative, leadership, and complex systems change for more than 20 years. A bestselling author, business writer and learning designer, he creates solutions for The Coca-Cola Company, PayPal, Wal-Mart, IBM, L'Oreal, The US Olympic Committee, and others. He speaks to organizations and thousands of leaders all around the world on the topic of storytelling as an organizational capacity. As an executive speechwriter, he has developed mission-critical messages for the CEOs of The Coca-Cola Company and the global Dentsu Advertising organization.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.