Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship - Paperback
by Gary D. Beckman (Author), Karl Androes (Author)
For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.
Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.
Karl Androes is co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.
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