{"product_id":"the-art-of-small-business-social-media-a-blueprint-for-marketing-success-hardcover","title":"The Art of Small Business Social Media: A Blueprint for Marketing Success - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePeg Fitzpatrick\u003c\/b\u003e (Author), \u003cb\u003eGuy Kawasaki\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn essential guide for small business owners that \u003c\/b\u003e\u003cb\u003e\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e calls \"appealing and supremely useful\" in a starred review and Guy Kawasaki points out in the foreword, \"if you're an entrepreneur or small business owner and want to master digital marketing, you need this book.\" \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.\u003c\/p\u003e\u003cp\u003eWhether you're a solo entrepreneur or part of a small team, \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePeg Fitzpatrick is a social media powerhouse and co-author of \u003ci\u003eThe Art of Social Media: Power Tips for Power Users \u003c\/i\u003ewith Guy Kawasaki. She was the first head of social strategy for Canva and has led successful social media campaigns for global brands like Motorola, Audi, TJMaxx, and Google.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.97 x 8.78 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 19, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52153310478567,"sku":"9781538192993","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/8329\/8279\/files\/875ba3f930a16214ccb65bc362f4b924.webp?v=1780455026","url":"https:\/\/skinnonsmooth.myshopify.com\/products\/the-art-of-small-business-social-media-a-blueprint-for-marketing-success-hardcover","provider":"SkinnOnSmooth","version":"1.0","type":"link"}