{"product_id":"the-ipo-playbook-an-insiders-perspective-on-taking-your-company-public-and-how-to-do-it-right-hardcover","title":"The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSteve Cakebread\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners. Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve's stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 211\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52160065568999,"sku":"9781733959124","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/8329\/8279\/files\/6eebb6f75cc7f6d9ed9471e88cc25a1b.webp?v=1780556360","url":"https:\/\/skinnonsmooth.myshopify.com\/products\/the-ipo-playbook-an-insiders-perspective-on-taking-your-company-public-and-how-to-do-it-right-hardcover","provider":"SkinnOnSmooth","version":"1.0","type":"link"}