The Psychographist - Paperback

The Psychographist - Paperback

$21.58
$21.58
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The Psychographist - Paperback
  • The Psychographist - Paperback
The Psychographist - Paperback

The Psychographist - Paperback

$21.58
$21.58

by Carson Winter (Author)

The Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream.

You see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands.

In return?

Riches.

The cost?

Immeasurable.

The Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.

Number of Pages: 226
Dimensions: 0.52 x 8 x 5 IN
Publication Date: April 02, 2024

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