Triumph of the Yuppies: America, the Eighties, and the Creation of an Unequal Nation - Hardcover
by Tom McGrath (Author)
The "entertaining and insightful" first history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the young urban professionals who radically altered American life between 1980 and 1987 (New York Times bestselling author Ben Mezrich).
By the time their obituary was being written in the late 1980s, Yuppies--the elite, uber-educated faction of the Baby Boom generation--had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later.Tom McGrath wasthe editor-in-chief of Philadelphia magazine, as well as chief content officer of Metro Corp., the parent company of Philadelphia and Boston between 2010 and 2020. Under his leadership, the magazines won more than fifty awards for editorial excellence. In 2022, he was named Writer of the Year at the National City and Regional Magazine Awards. He's written two previous books: MTV: The Making of a Revolution, and, with John Basedow, Fitness Made Simple.
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