Stories Sell: Storyworthy Strategies to Grow Your Business and Brand - Paperback
by Matthew Dicks (Author), Masha Cresalia (Foreword by)
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: - The three elements of a winning story: stakes, suspense, and surpriseMatthew Dicks is an internationally bestselling author and award-winning slam storyteller with a record-breaking fifty-nine victories at the Moth StorySLAM competition and ten victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children.
MatthewDicks.comAt the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.